Some great ideas to boost your marketing
Idea 1
Finding it difficult to attract clients, and finding the marketing you’re putting out there is simply not doing the job, then look at your advertising and marketing materials.
Your marketing should focus on one thing only....your clients or your potential clients
Don’t transfer your business card details and how good you are over to the client – think about what your clients need and where there pain is...what do they really need and want....how can you help them?
So review all your marketing material closely and really look at it like a customer or client ..NOT as a passionate business owner who believes that you are the best and only choice.......if you were shown your marketing assets would you buy?
Therefore examine all of your marketing closely.
Does it contain?
- A compelling headline
- Clear, benefit-laden and enticing copy
- A compelling offer
- A call to action.
Don’t believe that your branding alone will carry you through...big fan though I am on getting the branding right...it’s not enough on its own
Idea 2
Facts show that gaining a new customer is the biggest expense for any business. It’s all about building a relationship and we all know that takes time.
So once you get a client to part with his or her hard earned cash – consider re-visiting these clients and give them more of what they want.....as well as looking for new clients
Remember this: you have already developed trust, value and credibility - they are “listening” - so offer them an additional product, service or treatment. Develop products and services that fit with what they need. It will always be easier – and far less expensive – to go back to a current client and offer them more.
Remember also to re-visit past prospects and check whether their circumstances have changed.
Idea 3
Do you communicate clearly your difference?
If you are a painter, plumber, accountant, lawyer or consultant...you are obviously the best at what you do...you have the best service and the best reputation........SO WHAT? What sets you apart?
Make it clear why you are different from the next and tell me clearly why I would want to do business with you rather than all the other businesses out there – How can you be greater..better?
Remember, unless you explain to a prospect what you do, how you do it, and every important and interesting facet of the product or service you provide, then they will make assumptions. (Usually wrong and usually price-based) Explain everything, and communicate this in a way that makes a real difference, to your potential client and differentiates you.
Become the EXPERT ...Demonstrate this.....educate first and sell second
Idea 4
Take action!
What works face-to-face often works in print. Talk to your prospects as you would a friend over a cup of coffee. Don’t get fancy; don’t get all ‘corporate’... Deliver your pitch in a clear, concise and compelling manner.
Using your brand (logo) everywhere creates awareness but no real understanding of what the brand stands for – awareness is good but can’t pay the bills alone
Idea 5
Test and measure..Test and measure...adapt...test and measure
Are you using the best price appeal? Could you sell your product or service for a greater price? If you’re not sure, well then test and measure the result.
The same goes for any offer you try. Could you improve on this? Could you offer the client a higher-value appeal, but one that is still low cost to you? In other words, bundle more offers together.
Or do both... Test an increase in price, coupled with a ‘bigger and better’ offer.
Idea 6
Establish joint venture and collaborative partners and partnerships
Look to work alongside non-competitive, but related businesses; broker a deal that would encourage them to promote your business to their clients
Look at how this will work, commission or mutually beneficial ways to consistently promote each other – it has to be based on trust, respect and value
so to begin with, list all the types of businesses that look after your business. For example, a business owner that maybe provides a service before the client uses your product or service, or after the client uses your product or service.
Idea 7
Be proactive not reactive.
It doesn’t matter what business you’re in; essentially you’re in the business of marketing. Why? Because you can have the greatest product, service or treatment in the world, but if nobody knows you exist, then it makes no difference what you do!
You need to be active and you need to be consistent
So many people believe they do not need marketing or that marketing is just advertising...it is not.
It’s all about good planning, great research and consistent implementation...action
Know what you do well, show people you do it well, remind them you do it well and how happy they were with you and then share and educate – look after your current clients and they will be the best kind of marketing for you
You need to be actively and consistently sourcing prospects and converting them to clients. So many business owners will realise - often when it’s too late - that they don’t have enough of a client base, and then begin their marketing.....to late in the day.
Be proactive not reactive.
Go after your prospects, constantly. Create an offer that gets their attention; that fascinates them into wanting to contact you.
Good luck and if you have any questions give me a bell 07989 695352 or leave me a comment and thank you to all the articles, courses and books I have read to give me these simple ideas.
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